The Benefits of Becoming an Affiliate Marketer
1. A Growing Multi-Billion Dollar Industry
By 2022, the total spend on affiliate marketing in the U.S. is set to top $8.2 billion. The industry is growing year on year and shows no sign of slowing up. Modern consumers want to make informed purchasing decisions, not to be sold too. By helping people to make the right purchasing decisions for their needs, you can carve out your share of the multi-billion affiliate marketing industry.
1. Low Upfront Costs
Compared to other business ideas, the barrier of entry for affiliate marketing is tiny. You don’t need to know other people in the industry to get a foot in the door, you don’t need a university degree, and you don’t need to make any significant investment to get going. After the small initial cost of setting up your website, the overheads for your affiliate business are next to nothing.
All you need is a laptop, an internet connection, and somewhere to work. You don’t even need to quit your day job. You can treat your affiliate marketing as a side job for the first few months and go full-time once you’ve grown your affiliate marketing passive income streams.
2. Be Your Own Boss
Ditch the commute and make the world your office. The flexibility of being an affiliate marketer means you can work from anywhere with an internet connection. You can work from the beach, the office, or from the sofa at home. You decide when and where you want to work.
3. Make Money While You Sleep
Once you’ve built up your affiliate marketing passive income streams, you can literally make money while you sleep. A solid piece of content that ranks well in search engines can generate sales and commissions for many years to come. Imagine going away for a relaxing weekend and opening your laptop on a Monday morning to discover you’ve made multiple sales and commissions.
4. Scale Your Business
The scalability of affiliate marketing means you can expand your business while keeping your overheads low. You don’t need a fixed office, you don’t need a warehouse to store products, and you don’t need any staff to manage customer support.
You can shape your affiliate career to be exactly how you want it to be. If you are getting paid for talking about topics you’re interested in and reviewing products you use, you’re living a life most people can only dream of.
How to Get Started with Affiliate Marketing:
A Step by Step Guide
Step 1: Choose Your Niche
The first step towards making money as an affiliate marketer is to choose a niche. Your niche will determine what your website is about and the kinds of products that you are going to promote. You don’t have to be an expert in the topic, but you do need to find it interesting if you’re going to be able to write about it and not run out of ideas for content or lose interest.
Step 2: Make a Plan
Before you rush into anything and run the risk of burnout, you should take the time to make a plan. While an affiliate business doesn’t require substantial financial investment, you are going to be investing a valuable resource; your time.
The majority of affiliate marketers start part-time and grow their passive income streams before becoming full-time affiliate marketers. If you are going to balance your current work with your new affiliate career, it’s a good idea to create a schedule to maximize your productivity.
Set aside time for keyword research, content creation, and content promotion. You’ll need to know how many posts you can write per week and create a publishing calendar to ensure that you always have new content ideas ready.
Step 3: Create Your Website
The next step is to build your website. This is going to be the hub of your affiliate marketing efforts. There are loads of beginner-friendly website builders and WordPress themes out there, making it easy for a beginner with no coding experience to create a website.
Step 4: Research Affiliate Products
To make money as an affiliate marketer, you need to find products that are profitable, relevant to your niche, and interesting to your audience. You need to be strict with what you choose to promote. Just because you like a product, doesn’t mean your audience will.
Keep the needs of your audience in mind when you choose your affiliate products. The more relevant the product is to your niche, the more likely that people will convert, and the more money you will make.
Check out the next section for more advice on choosing affiliate products to promote.
Step 5: Drive Traffic to Your Affiliate Links
Once you’ve created your website and found relevant products to promote, you need to drive traffic to your affiliate links. There are lots of different techniques you can use to drive traffic, but they can all be broken down into two sections; paid traffic and free traffic.
Paid traffic is from advertisements in search results, on social media, and any other place where you pay to display your ad. Free traffic is mainly generated from ranking in the organic search results. As long as you create quality content, promote great products, and drive high-quality traffic to your affiliate links, you will make sales and earn commission.
Finding Affiliate Products/Programs to Promote
You can find affiliate programs for every kind of product that you can think of, but you need to be selective about the products you choose to promote. Here are some pointers to help you narrow down your options and build your affiliate business on solid foundations.
Stay Within Your Niche
If you have a website about fishing, trying to promote golfing gear to your audience isn’t going to work. The key to successful affiliate marketing is to tailor your affiliate offers to your audience. If your audience comes to your website to hear about fishing, they don’t want to hear about golf products. Choose products that your audience will be interested in.
Choosing Affiliate Programs: Physical Products vs. Services vs. Information Products
The next step is to decide which type of product to promote. There are three categories of affiliate products:
Each product category has its pros and cons, and it’s important to know which is right for your affiliate business.
Physical products cover everything from sports gear to cosmetics and pet food. A key advantage of promoting physical products is working with the biggest name in e-commerce; Amazon.
Amazon Associates offers products in every niche you could think of, and it’s easy to join:
People know and trust Amazon, so getting people to commit to a purchase doesn’t require as much work as promoting an Information product from a relatively unknown merchant.
There are also usually fewer returns when you promote physical products. It’s easy for someone to ask for their money back after purchasing a downloadable information product, but not so easy if they have to send a physical product back to a vendor.
However, due to the extra costs involved in manufacturing, storing, and shipping physical products, affiliates receive a much lower rate of commission compared to Information products. Amazon offers between 1 to 10% commission depending on the product category: